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Chelsea York-Vargas

Chelsea York-Vargas

Innocean Worldwide

Account Executive

Personal Information

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School: University of California, Los Angeles and USC

Major: BA in Communication Studies, Sociology; MA in Communication Management

Years at College Works: 2005 to 2006

Career Information

Company You Work For Now: Innocean Worldwide

Title: Account Executive

Industry: Advertising

Brief Description of Duties / Responsibilities

Serve as day-to-day liaison within the agency and with daily client contacts to manage assigned deliverables. -Strategic direction -Creative development -Delivering campaign and program results -Working with strategic resource to deliver relevant analysis -Understand the client brand and creative direction to enable accurate communication within the agency to ensure on-brand creative executions in support of results-driven social CRM -Foster strong relationships with key client and agency personnel -Ensure communication clarity, internally and to the client -Participate in the development of sound strategic recommendations based on clear understanding of clients business to include, but not limited to: Competitive monitoring, Industry knowledge, Client objectives

What Has Been Your Proudest Accomplishment Post-CWP?

I am heading the Super Bowl campaign for my client, Hyundai for 2014. Being at the agency only about 7 months, this is a coveted role - and it's awesome that they gave it to me.

CWP Career Impact

In one sentence, what has CWP meant to you?

The confidence to know I can succeed in anything.

How did your CWP experience impact your career? Immediately after graduation? Now?

People hear internship and immediately think you were the guinea pig for an Exec. When I first got out of school it was the wow factor that CWP got me in interviews. Namely, they could not believe that we were in charge of starting and running our own business at the age of 19 - and the $90K gross income for a summer painting business usually caught their attention as well.

What was the greatest lesson you learned from your CWP experience?

That my successes in life were not a fluke -they were part of who I am.

Advice

What advice do you have for potential CWP participants? Current CWP participants?

Whether you love it or hate it, in the end, it will change your life. You will never look at yourself the same because you'll have proof that you accomplished something many people cannot.

What's your favorite memory from CWP?

Definitely Cancun. That, and the Santa Barbara trip for training.

Last words of wisdom

Keep on truckin' and always learn.

Chelsea York-Vargas