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Mark Onofrey

Mark Onofrey

Capitol Beverage Sales L.P.

Promotional Marketing Coordinator

Personal Information

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School: University of Minnesota-Twin Cities

Major: Applied Economics

Years at College Works: 2012

Career Information

Company You Work For Now: Capitol Beverage Sales L.P.

Title: Promotional Marketing Coordinator

Industry: Food and Beverages

Brief Description of Duties / Responsibilities

Promotional Marketing Coordinator Overview-Planned and executed promotional events and event sponsorships in St. Paul, Minneapolis, Fridley, Golden Valley, Roseville, and Shoreview Minnesota. Events included golf outings, point-of-sale samplings and concerts. Managing/Leadership-Communication and coordination with restaurant managers regarding planning and executing promotional events. Managed as many as four promotional workers at a time during events by clearly stating tasks, coaching, and ensuring they stayed on task and upbeat on the job. Sales-Helped increase the sales numbers of the sales representatives I worked with by communicating new pricing and products to the restaurant managers.

CWP Career Impact

What was the greatest lesson you learned from your CWP experience?

The experience was far from easy, but the conflicts that I faced and dealt with really proved to shape my character. My district manager, Marc Blumenthal, was a great influence on me and he taught me to take responsibility for my actions and also to be honest with everything that I did because I learned right away that trying to deceive your way through tough situations is only going to deepen the hole you are in. He challenged me to achieve goals that I did not even see myself being able to achieve, and now I believe that I can do almost anything I put my mind to. Running this business was far and away the toughest challenge I have faced to this point in my life and I would not have been able to get through it without the help of Marc, and the other awesome interns that I worked with in the Minnesota division. Making money and getting reference letters from clients this summer was great, but the network that I acquired from working with these amazing people is easily the best thing that I took out of this internship.